SAN ANTONIO, TX — May 2, 2017 — Almost 20 years since its last update, Texas Organ Sharing Alliance (TOSA), the agency providing organ donation and recovery services for families in Central and South Texas, is unveiling a modern look in its new corporate logo, website and domain.
TOSA CEO Joseph Nespral said the move to update the company's image will help the non-profit organization as it strives to inspire individuals to save lives and sign up as organ donors.
"This new logo reflects who we are as a company today," Nespral said. "We're excited to have this innovative branding as we move forward in a new phase of our organization."
The updated logo prominently features a heart to represent warmth, life and generosity, and evokes characteristics of TOSA's staff and lifesaving work. The heart, which also includes a nearly-complete infinity symbol, represents the continuation of life via organ donation. Likewise, the infinity symbol can also be viewed as the number 8, which are the number of lives a single organ donor can save. The colors used in the new logo, a blue-to-red gradient, reflect that through donation, death turns into new life. The branding was developed by
Reddoor Creative. They have offices in Los Angeles, CA and San Antonio, TX.
The last time TOSA updated its logo was in 1997 when the organization changed its name from South Texas Organ Bank to Texas Organ Sharing Alliance. The website at the new domain, www.TOSA1.org, will provide a clean, user-friendly design complete with facts about donation, as well as information to assist donor families and community members interested in joining the Donate Life mission.
"As we educate our community on the urgent need for more organ donors, we want to provide the public easy access to our website and lifesaving information," Nespral said.
Headquartered in San Antonio, TOSA has satellite offices in Austin and McAllen. The company and its staff have consistently been recognized as a Top Workplace by San Antonio Express-News.
Texans are encouraged to register online at DonateLifeTexas.org or at Texas Department of Public Safety or the Texas Department of Motor Vehicles. For information on organ donation and community initiatives, contact TOSA at 866-685-0277 or visit TOSA1.org.
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Texas Organ Sharing Alliance is one of 58 federally designated Organ Procurement Organizations (OPOs) in the United States. Founded in 1975 as a not-for-profit corporation, TOSA covers 56 counties in Central and South Texas. TOSA is committed to providing organ donation and recovery services to families wishing to donate, and to those waiting for a life-saving organ transplant.